1. Failing to understand the market
2. Market conditions changed unexpectedly
3. Bad timing
4. Cash problems
5. Flawed business plan
6. Didn’t hire the right people
7. Entered into a bad partnership
8. Failed to learn from mistakes and make adjustments
9. Lost the passion to succeed
10. Unforeseen crisis: A black swan event
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10 Reasons why startup business fail to understand market opportunities? [Video]
