5 Marketing Strategies To Grow Your Startup In 2024 [Video]

Marketing is crucial to your business’ growth. Grab the guide to grow and scale your startup’s marketing strategy ➡️ https://clickhubspot.com/mgz ⬅️

🤖 AI is changing the game for marketers. Get the guide on how to level up your content game with AI https://clickhubspot.com/sgn

Are you telling stories that truly resonate with your customers or just following the status quo?

Kipp and Kieran dive into the crucial role of narrative in marketing and how founders can be their company’s best marketer. Learn more about the importance of deeply understanding your customer, hiring the right marketing leaders at different startup stages, and investing in a scalable distribution engine.

Mentions

Hubspot https://www.hubspot.com/
Claude 3.5 Sonnet https://www.anthropic.com/news/claude-3-5-sonnet

Timestamps
00:00 Startup marketing masterclass condensed for easy consumption.
05:51 Identify essential business needs, seek expert advice.
07:22 Experience and pattern matching crucial for hiring.
10:03 CEO’s clear expectations crucial for successful performance.
14:16 Horizontal companies focus on targeted customer retention.
18:26 Invest in predictable distribution engine for startup.
20:50 Innovative distribution engine scales low-cost advertising.
23:02 Paid advertising needs creative, competitive approach for leverage.
26:12 Leverage Brazil’s business resources through content licensing.
30:12 Predictable engine growth, known and unknown growth.
33:45 Podcasters are storytellers who resonate with people.
37:57 Storytelling correlates with market cap and success.
39:33 Importance of storytelling in business to avoid failure.

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.