Analyzing the importance of trust in e-commerce [Video]

In today’s digital age, every activity is instantaneous. Shopping epitomizes that fact, as products swiftly ship to buyers around the world at the click of a button.

In a world where every click counts and every transaction is a potential opportunity, trust reigns supreme. How are companies leveraging existing e-commerce expertise to reinforce trust in their customers for sustained loyalty?

“The idea of Fastlane is to take those customers that are not willing to register and make it a one-click payment,” said Frank Keller (pictured), senior vice president and general manager of the Large Enterprise & Merchant Platforms Group at PayPal Holdings Inc. “How does that work? It works the first time on any merchant that participates in the Fastlane network that goes through regular guest checkout. By the end of that guest checkout, they see that they can save their information with Fastlane by PayPal.”

Keller spoke with theCUBE Research analysts Rebecca Knight and Shelly Kramer at the commercetools …