💡 When articulating your value, do you need to do a value proposition to be able to share the value of what you do ?
📈 Here is how I articulate the value of what I do in both my Business Coaching business and Life Coaching business.
📋 The purpose of a value proposition is to provide a clear statement that explains the pain points of what you do and why your customer should buy from you.
📱 Zoom, for example, has a value proposition of “Flawless video, Clear audio, and Instant sharing.”
🛠️ The way this is articulated in the service-based space is with “I help” statements like, “I help freedom-driven entrepreneurs to effortlessly for example
📈 This allows your client to see the value of what you do.
🤔 But what most don’t realize is, most people unless you’re a product-based business, dont buy off a value proposition.
🔄 You must create content to convert them, and it’s not by sharing offers or promoting.
💬 In the market, here is how I articulate the value of what I do:
🔑 I position myself as the solution my clients need.
💡 I bring my clients’ awareness to what’s causing them to have the problem they have.
🛠️ Then share the solution to this.
🚫 I do not share my value by talking about my solution until I’ve done this, as it’s not valuable to a client unless they know they need it.
📣 I then use messaging that expresses where my clients are at, pinpoints what they are doing to solve it themselves,
🧠 and then transform their thinking into why the beliefs driving those actions are not leading them to the results they desire.
📋 I then create six pieces of sales content that does the sales foundations for me.
🔍 In order to do this,
📍 you need to know your dream client’s pain,
💭 your dream client’s desire,
🔧 the problem they want help solving.
🕒 When you know how to do this, you’ll be able to create a post in 5 minutes and know exactly what to say and post to bring sales in your business daily.
📢 Comment “Content Framework” to grab a copy
#Coaches
#Consultants
#ServiceBusinessOwners
#ValueArticulation
#BrandMessaging
#ClientAttraction
#StandOut
#CommunicateValue
#ClientEngagement