Linear thinking is the death of creativity in marketing.
When generating ideas, Matt Aiello sets a timer and encourages his team to throw out the most bizarre, random, and shocking ideas. If someone starts thinking too linearly, he interrupts with an outrageous suggestion to break the pattern.
His goal? To come up with ideas that ServiceCore’s competitors aren’t even considering. Ideas that make people stop and say, “Whoa, what’s that? I want to know more.”
Especially when targeting people skeptical of software companies, you need a different approach.
Keep an eye out for episode 11 of The Message-Market Fit podcast coming out tomorrow!
#marketing #podcast #b2b #servicecore #mattaiello #messagemarketfit #saas #brainstorming