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Not dead yet! E-motorcycle maker CAKE announces a comeback [Video]

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Starting a Business

Everyone loves a good comeback story. Rocky. The Karate Kid. CAKE? That’s right, the Swedish electric motorcycle company is preparing to rise again.

In a new announcement, CAKE said the final chapter of its stylish electric motorcycle saga has yet to be written.

After the brand filed for bankruptcy in February on the heels of its investors pulling back, now new life may be breathed into the company.

The Norwegian automotive company Brages Holding AS has apparently acquired the brand and all of its intellectual property. Now we’ve learned that a small team has been to set plans for CAKE’s future.

“As a car retailer in Norway, we have witnessed how fast the electrification shift can go when people set their minds to it,” explained Brages owner Espen Digernes. “Now, we believe the transformation in the micro-mobility sector will accelerate as well. Not only for motorbikes, but also for scooters, mopeds, and electric bikes. When we …

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