Use Business Strategy In Your Love Life [Video]

Finding love isn’t just about chemistry and sparks, says Sarah Buchner, MBA ’21. Romantic mergers can be every bit as strategic as business partnerships.

With a PhD in data science, Buchner has a penchant for the analytical. When health complications revealed that her childbearing window was narrowing, she “decided to not rely on fate” in finding a partner, but to use strategy to “find a co-founder for my life.”.

Exploring existing research on dating and collecting her own data from 100 real-world dates, Buchner discovered that “A long-term partner is way more like a business partner and a best friend than somebody we have a spark with.” Instead of expecting love to magically appear, we can strategically seek it out.

Buchner compiled her findings in ‘Start Up Your Love Life,’ a book that helps romantic hopefuls apply business knowledge and data analysis to finding a life partner. With concepts like total addressable market and product-market fit, Buchner says we can “treat [love] more like [a] career than something that will randomly happen. Make magic happen,” she says.

This video is from LOWkeynotes: Student presentations on ideas that change lives, organizations, and the world.

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