Virtual covens and online rituals: How witches went digital [Video]

When Emma Carney gets up, she welcomes the dawn by lighting a candle and pulling a Tarot card from her much-loved deck. She makes an ‘intention’ for the day, and reflects on how she will achieve her goals.

Then, the 36-year-old owner of a digital marketing agency will make herself a coffee and decide what she wants from her day. ‘If I am trying to manifest money in abundance I will burn a bit of cinnamon and stir my coffee with it,’ she explains.

Throughout her work day, Emma will make time to light incense, cast spells and perform ceremonies. ‘Everything’s just got to have a little magic added to it,’ she says with a smile. ‘It’s just how I live my life.’

Emma is a successful businesswoman. She is also a witch. Her daily rituals and ceremonies help her to fulfil her potential and bring joy and meaning to her world, she says.

And she’s not alone. Witchcraft is …