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🔴They Burnt Rs 250 Cr 🤑 Every Single Month !! [Video]

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Marketing a Startup

🔴They Burnt Rs 250 Cr 🤑 Every Single Month !!

Meet Zepto, the startup that’s redefining grocery delivery in India. Founded in 2021 by Kaivalya Vohra and Aadit Palicha, they had one goal: deliver groceries in just 10 minutes. Sounds crazy, right? But they made it work by setting up dark stores in densely populated areas. 🛒💨

In the early days, Zepto burned through ₹250 crore a month, with ₹120 crore spent on marketing alone. It was a bold move to stay ahead of competitors like Blinkit and Swiggy Instamart. Fast forward to 2024, and that risk paid off – Zepto is now valued at a whopping ₹40,000 crore ($5 billion).

Oh, and Kaivalya? At just 21, he’s officially India’s youngest self-made entrepreneur, with a net worth of ₹3,600 crore. Talk about making history! 🚀
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