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timestamps
0:00 | intro
0:05 | marketing plan
2:05 | step 1: complete a situational analysis/summary
2:45 | step 2: establish your benchmark
3:30 | step 3: define your goals
4:00 | step 4: take note of lessons learned
4:40 | step 5: outline your strategy
5:50 | step 6: commit to action items
6:15 | step 7: build learning plans