10 Startup Branding Myths Debunked By Experts [Video]

At Digital Silk, we encounter startup branding myths every day. 

While some may seem harmless, these branding misconceptions can damage your decision-making as a business owner. 

They can also stop your brand from reaching its potential by leading you off course in your business’ important early stages. 

That’s why we’ve compiled a list of the 10 most common startup branding myths we come across. 

We’ll also debunk each myth to keep your project on track and ensure you consider the importance of branding solutions when growing your brand. 

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“Branding is too expensive for our budget,” is a phrase we hear all the time at Digital Silk. 

After all, we all know of global soft drink brand Pepsi spending $1 million on its logo design back in 2009.  

Pepsi’s astronomical branding budget may not be a myth, but it should by no means represent a branding norm.  

Reality:  

In truth, your branding projects can be scaled …