10 Steps How to Create a Social Media Strategy?@ [Video]

1 Conduct a Social Media Audit.
2 List all your company’s social accounts and note whether they’re active.
3 Check the branding on each account—including logos, cover images, bios, and URLs.
4 Review competitors’ accounts and compare their results to yours.
5 Find best- and worst-performing content to identify what works for your audience.

6 Clarify Social Media Goals and Metrics.

7 Revisit Your Buyer Persona

8 Research trends

9 Understand market positions

10 Explore different profit models