1 Conduct a Social Media Audit.
2 List all your company’s social accounts and note whether they’re active.
3 Check the branding on each account—including logos, cover images, bios, and URLs.
4 Review competitors’ accounts and compare their results to yours.
5 Find best- and worst-performing content to identify what works for your audience.
6 Clarify Social Media Goals and Metrics.
7 Revisit Your Buyer Persona
8 Research trends
9 Understand market positions
10 Explore different profit models