12 Benefits of Content Marketing [+ Examples] [Video]

As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is one of the most effective methods of growing audience engagement, developing brand presence, and driving sales.

If you‘re curious about content marketing and a little skeptical of its rewards, you’ve come to the right blog.

I’ll explain its importance and the kind of perks it can provide your business.

According to our 2024 State of Marketing Report, 50% of marketers set their sights on increasing their investment in content marketing this year.

Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.

Consistency in brand messaging is one of the many factors determining your business’s growth and success. Big brands know how to portray their brand consistently and at every customer touchpoint.

The same reasoning applies to content marketing—your content must have a unique and identifiable voice, style, and …