1 Spending money on the wrong things.
2 Rushing through the hiring and onboarding process.
3 Acting without planning.
4 Operating without a style guide or brand persona.
5 Being afraid to test and learn.
6 Partnering with the wrong investors.
7 Neglecting to make a business model.
8 Inadequate financial preparation and resources.
9 Failing to monitor progress and adjust
your business plan and financial projections gather dust.
10 Buying liabilities with your cash flow
11 Avoiding outside help
12 Failing to adapt to new changes
13 Neglecting online marketing
14 Ignoring technology
15 Setting the wrong price