TikTok has become an essential tool for businesses aiming to reach younger audiences, drive engagement and ultimately increase ROI. However, many marketers unknowingly succumb to the pitfalls of the platform, undermining their efforts. In this post, we will cover five common TikTok marketing mistakes and provide actionable tips on how to avoid them. Whether you’re just getting started or looking to optimise your strategy, these insights will help you build a more effective TikTok presence.
Why This is a Mistake:In the fast-paced world of TikTok, consistency is key. The platform’s algorithm rewards accounts that consistently upload content in a frequent manner. When businesses post sporadically, they risk being forgotten by the algorithm, which can lower their visibility in users’ feeds. This is especially true for new or growing accounts that haven’t yet built a strong following. Inconsistent posting tells the algorithm that your content isn’t a priority, meaning your videos are less likely to …