53. Coaching Branding: The Startup Mistake That’s Costing You Time and Money [Video]

Here’s a crucial topic for all new coaches: the common branding mistake that might be draining your resources. This episode is packed with wisdom on building a solid coaching business foundation without falling into the costly trap of prioritising aesthetics over substance.
Key Takeaways:

• [00:01:00] Jo shares her observations on the biggest mistake new coaches make: investing in a flashy website and logo before securing clients.
• [00:02:00] The importance of focusing on building a solid business foundation rather than getting caught up in the branding illusion.
• [00:04:00] Jo emphasises that your brand is more about your reputation and the transformation you bring to clients’ lives than just your visual identity.
• [00:05:00] Clarifying your niche is highlighted as the first critical step in building a successful coaching business, far before considering website colors.
• [00:06:00] Validation of your niche and offer is crucial before investing in branding to ensure people are willing to pay for your coaching.
• [00:07:00] Jo advises on creating a simple, effective online presence without spending a fortune, using tools like Canva and affordable web solutions.
• [00:09:00] The power of storytelling in branding is discussed as a key strategy for connecting with your audience and building trust.
• [00:11:00] Investing in branding before having a clear business direction is likened to putting the cart before the horse, a common startup error.
• [00:13:00] Jo reflects on her own journey, emphasizing that a significant investment in branding and websites can wait until you’ve established your business’s foundations.
Resources Mentioned:

• Episode 14 of Women in the Coaching Arena – 5 Steps to a Profitable Niche
• Episode 10 of Women in the Coaching Arena – How to create a signature coaching offer
• Brandority – Various Branding and Website options starting at just £20 for a one page Canva website. (https://brandority.co.uk/?kuid=74e02283-60d2-47ac-aefd-252e080339b7&kref=https%3A%2F%2Fjoannalottcoaching.com%2F)

Useful Links

How to secure more coaching clients’ free training (https://joannalott.kartra.com/page/Zoz291)

Download the 12 ways to get clients now (https://go.joannalottcoaching.com/12WaysToGetClients)

Learn about The Business of Coaching programme (https://go.joannalottcoaching.com/thebusinessofcoaching)

Connect with Jo on LinkedIn (https://www.linkedin.com/in/joannalott/)

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] (mailto:[email protected])

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Dare Greatly in person event – 8 November

Join me at this Autumn special of Dare Greatly.
Here’s the link to book to join me on 8 November – I can’t wait to see you then.
https://go.joannalottcoaching.com/daregreatlynovreservespace