We’ve all sat through an abysmal training video.
When you’re trying to learn something new the last thing you want is a dull, confusing and downright insulting piece of training content that just makes you want to turn off.
Training videos don’t need to be boring, and you really can use them to engage your colleagues, kick-start discussion and inspire real change in your business.
Finding an emotional core is key to successful training. Modern research has found that emotions are a steer for thinking: they’re necessary for us to engage in complex thought on a topic. That’s why scenario-based training videos have become so popular, because they use dramatic scenes to resonate with viewers emotionally and encourage them to imagine how they would respond to situations in the real world.
If you’re trying to change attitudes and behaviours in your organisation, you need quality pieces of long-lasting training content that are crafted to get the right emotional response from your team. We’ve …