7 Different Roles of a Successful Sales Manager [Video]

Managing a high-performance sales team can be challenging.

One of the main challenges is that the job requires sales manager to take on multiple different roles. For example, one day you could be on ride-alongs coaching your reps, the next day, working on new territory plans for your team.

So if you don’t want to struggle, here are seven management roles you must adopt to be successful.

Role #1: Performance Manager

The one element common to all sales managers, regardless of specific responsibilities, is that their primary role is to achieve results through and with others.

This is the classic definition of management and forms the basis of what sales managers do daily. That means communicating performance expectations to your sales reps, monitoring and managing key behaviors that drive sales results, monitoring results, and providing feedback, including holding them accountable.

So, your first sales manager role is a performance manager whose approach is managing a team to a specific sales goal.