The Hidden Costs Of Not Having A Website Maintenance Plan [Video]

To keep a business running smoothly, it is not just about succeeding in the physical realm. In today’s digital-driven world, it is also imperative to keep one’s website attractive and well-maintained. Proper website maintenance is important for both small and big companies if they want to engage and retain customers. Routine website maintenance is an area where corners cannot be cut. Think of it as allowing one’s health to fall apart when a person goes too long without a health screening procedure – you wouldn’t want that, do you?

What is Website Maintenance?

Website maintenance is the process of performing regular checks on a website. The goal is to keep it updated, relevant and error-free. Website maintenance is not a one-time affair as it needs to be maintained consistently. By maintaining a healthy website, the owner can boost traffic growth and improve Google rankings, as well as overall SEO rankings.

Why is Website Maintenance Important?

A poorly-maintained website can …