HubSpot’s latest product updates | with JD Sherman [Video]

“Customers today can’t wait to talk about the businesses they love.”

In this exclusive interview, JD Sherman, Chief Operating Officer at HubSpot, talks about the latest HubSpot product updates from the INBOUND 18 conference, including how the HubSpot product has adapted to meet the needs of small, medium and large business enterprises and how businesses can “grow better”.

In this day and age, word of mouth is much more powerful than a business’ marketing material or the voice of a salesperson.

Nowadays, customers are much more likely to rely on customer reviews, referrals and word of mouth when making purchase decisions.

With this in mind, businesses need to alter their approach to marketing, sales and customer service and ensure that not only are their activities unified – but also focused entirely on helping the customer to achieve success.

“The way people work, shop and buy continues to evolve.”

Modern businesses …