π‘ When articulating your value, do you need to do a value proposition to be able to share the value of what you do ?
π Here is how I articulate the value of what I do in both my Business Coaching business and Life Coaching business.
π The purpose of a value proposition is to provide a clear statement that explains the pain points of what you do and why your customer should buy from you.
π± Zoom, for example, has a value proposition of “Flawless video, Clear audio, and Instant sharing.”
π οΈ The way this is articulated in the service-based space is with “I help” statements like, “I help freedom-driven entrepreneurs to effortlessly for example
π This allows your client to see the value of what you do.
π€ But what most donβt realize is, most people unless you’re a product-based business, dont buy off a value proposition.
π You must create content to convert them, and itβs not by sharing offers or promoting.
π¬ In the market, here is how I articulate the value of what I do:
π I position myself as the solution my clients need.
π‘ I bring my clients’ awareness to what’s causing them to have the problem they have.
π οΈ Then share the solution to this.
π« I do not share my value by talking about my solution until Iβve done this, as itβs not valuable to a client unless they know they need it.
π£ I then use messaging that expresses where my clients are at, pinpoints what they are doing to solve it themselves,
π§ and then transform their thinking into why the beliefs driving those actions are not leading them to the results they desire.
π I then create six pieces of sales content that does the sales foundations for me.
π In order to do this,
π you need to know your dream client’s pain,
π your dream clientβs desire,
π§ the problem they want help solving.
π When you know how to do this, youβll be able to create a post in 5 minutes and know exactly what to say and post to bring sales in your business daily.
π’ Comment “Content Framework” to grab a copy
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