IT’S not often we can group the nation’s sweetheart Myleene Klass in with reality TV billionaire Kim Kardashian.
But the pair – among other celebrities – have been diving into the same side hustle: a personal swimwear line.
The sports and swimwear market worldwide is set to generate eye-watering revenue of nearly £77 BILLION this year, according to Statista.
But a host of famous names have been capitalising on the bikini craze for a good few years now.
In fact, Kim Kardashian’s SKIMS empire alone was valued at £3.1 billion last year, making her a major player in the market.
Swimwear is as much a fashion statement now as any other item of clothing.
Here’s our bikini rich list…