3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

Fenway Sports Group seriously considering making bid for Celtics [Video]

Categories
Starting a Business

The owners of the Red Sox reportedly could look to add another Boston institution to their portfolio: the for-sale Celtics.

Fenway Sports Group and RedBird Capital Partners are “seriously considering bidding for the Celtics,” according to a report from the New York Post.

The John Henry-led FSG also owns the NHL’s Pittsburgh Penguins and Premier League soccer club Liverpool, among other sports-related properties. RedBird Capital, a private equity firm, has stakes in FSG, A.C. Milan, Alpine F1 Racing and the United Football League.

Both also have deep ties to Los Angeles Lakers star LeBron James, who joined FSG’s ownership group in 2021 alongside business partner Maverick Carter and signed a lifetime strategic partnership with Fenway Sports Management in 2023.

That connection could make a Fenway pursuit of the Celtics awkward for Boston fans on multiple fronts. Henry and his partners have been harshly criticized in recent years for their handling …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos