Popular ice cream company pushing for more voter outreach in Georgia ahead of November election WSB-TV Channel 2 [Video]

ATLANTA — As part of their Churn Out the Vote initiative, popular ice cream company Ben & Jerry’s is investing in efforts to engage Georgia voters ahead of the 2024 presidential election.

The initiative is more than just an investment effort.

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Scoop by scoop, the ice cream company is bringing a limited batch flavor to Americans along with a voter registration push.

“There is no denying the energy surrounding the upcoming presidential election suddenly jumped off the charts which is why Ben & Jerry’s is doing what it does best: launching a new ice cream,” the company said in a statement. “The Limited Batch flavor is packed with pretzel swirls, fudge chips, and ripples of chocolate mousse in a creamy vanilla ice cream and is proudly presented in partnership with the company’s longtime friends at Black Voters Matter Capacity Building Institute (BVM).”

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