Harley-Davidson saddened by negativity, decides to drop diversity efforts [Video]

Harley-Davidson is the latest major American brand to back away from diversity policies it had supported in recent years.

It joined Tractor Supply Co. and John Deere when on Monday it announced that it was ending diversity and other progressive initiatives at the company, according to CNN and other media outlets.

Harley-Davidson was pressured into the move by Robby Starbuck, a conservative activist who has successfully challenged DEI policies at several American companies, the story said.

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