Facebook Marketing in 2024: A VERY Complete Guide [Video]

Splashy video-first platforms like TikTok get talked about more than old timer Facebook, but Facebook marketing is critical for businesses in 2024. With over three billion active monthly users, Facebook is still the world’s most-used social platform.

And don’t let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. People ages 25-34 are Facebook’s largest audience, closely followed by those 18-24 years old.

Marketing on Facebook doesn’t have to cost a lot, either. Whether you’re just starting out with social media marketing or you’ve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI.

Facebook marketing is promoting your company or brand on the Facebook platform. Facebook marketing grows your audience, brings in leads and sales, and establishes your brand.

Specific types of Facebook marketing for businesses include: