Moving from Europe to the US to build a 2M follower empire in less than 2 years – The European Kid

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Twin brothers Jason and Aris Yeager created Instagram accounts @theeuropeankid and @mytechceo less than two years ago and have already become incredibly popular in the U.S. They produce very funny and relatable satirical videos, work with global luxury brands, and evoke controversial reactions from their followers. In this podcast, we talk to Jason about their creative journey, the secrets of viral content, and their future plans.

The European Kid: https://www.instagram.com/theeuropeankid/
My Tech CEO: https://www.instagram.com/mytechceo/

In this video:
00:00 – Is The European Kid a real person?
03:54 – How did they come up with this idea
07:09 – “The internet loves an asshole character”
08:15 – Collaborating with private jets company
11:21 – How does he find such relatable stories from the startup world?
12:34 – People’s reactions to this satire
14:45 – Do brands still want to sponsor controversial videos?
18:06 – How does he see the brand evolving further?
19:19 – How did Jason come up with the idea to host dinners in Silicon Valley?
21:26 – Jason’s turning into The European Kid
23:55 – Things in Europe that we miss in the U.S.
25:10 – Does he see himself living in Silicon Valley for the next 10 years?
28:27 – How much does he charge for brand deals?
29:26 – A wild story about the LVMH scandal
33:56 – Collaborating with celebrities of the tech world
36:53 – The most challenging part of becoming super recognizable
38:17 – Jason’s advice for aspiring creators