How Company Culture Became Overused

In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb, founder of Tundraland Home Improvements and author of ‘Beyond the Hammer’.

He transformed a $3,000 investment into a multi-state enterprise with nearly $1 billion in lifetime sales. An inspirational business leader and Harvard Business School executive education alumnus, Gottlieb champions a leadership philosophy centered on strategy, empowerment, and consistent execution while founding charitable initiatives like “Windows for a Cause” and “Baths for the Brave”.

We discuss Brian’s journey in building a successful business from the ground up, emphasizing the importance of belief in leadership, creating a positive company culture, and the impact of community initiatives. Brian shares insights on effective feedback techniques, the significance of employee engagement, and how to align a team around a joint mission. The conversation highlights the role of training and development in fostering a motivated workforce and the importance of understanding employee perspectives through stay interviews.

Key Takeaways

• Starting a business with limited resources can lead to innovative solutions.

• Belief in people is crucial for leadership and team success.

• Aligning a team around a joint mission enhances performance.

• Creating a positive employee experience is essential for retention.

• Feedback should be constructive and encouraging to foster growth.

• Stay interviews provide valuable insights into employee satisfaction.

• Company culture is shaped by the behaviors tolerated within the organization.

• Community initiatives can enhance employee engagement and brand reputation.

• Recruitment should focus on finding individuals who align with the company’s mission.

• Training and development are crucial to building a skilled workforce.

More About Brian Gottlieb:

• Check out Brian’s website (https://calendly.com/url?q=https%3A%2F%2Fbriangottlieb.com%2F) – https://calendly.com/url?q=https%3A%2F%2Fbriangottlieb.com%2F

• Follow Brian on Linkedin (https://www.linkedin.com/in/brian-gottlieb-bb66094/) – https://www.linkedin.com/in/brian-gottlieb-bb66094/

• Grab a copy of Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams (https://www.amazon.com/Beyond-Hammer-Approach-Leadership-Performance/dp/B0D53GL23L?crid=2GIE08P0V62BD&dib=eyJ2IjoiMSJ9.qIEgIZp9xHX_vmc9vNkcYA.ghbD5spju7IBh1HEE4EZ_pDPXcG4-YwiMfBflEDBm_w&dib_tag=se&keywords=Beyond+the+Hammer:+A+Fresh+Approach+to+Leadership,+Culture,+and+Building+High+Performance+Teams&qid=1725383428&sprefix=beyond+the+hammer+a+fresh+approach+to+leadership,+culture,+and+building+high+performance+teams,aps,144&sr=8-1&linkCode=sl1&tag=ducttape0a-20&linkId=394fcf27121d5f786e960ec21e373a07&language=en_US&ref_=as_li_ss_tl) – https://www.amazon.com/Beyond-Hammer-Approach-Leadership-Performance/dp/B0D53GL23L?crid

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Connect with John Jantsch on LinkedIn – linkedin.com/in/ducttapemarketing/

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