Brand Growth Video for Kantar’s Blueprint research

In today’s fast-paced digital landscape, capturing attention is crucial for brand growth. Video is one of the most powerful tool that businesses that companies can use to their advantage. At Napoleon Creative, we recently worked with Kantar, a leading research company, to produce a brand growth video to promote their Blueprint research, a breakthrough in understanding how businesses build profitable, strong and sustainable brands.

The Challenge: Crafting a Video for Brand Growth

To showcase Kantar’s findings, they wanted to create a video led by Jane Ostler, one of their global thought leaders. The video would highlight key statistics and actionable insights from the blueprint, helping companies understand how to leverage the research for their own brand growth.

Our task was to film a six-minute brand growth video featuring Jane speaking directly to the camera. With our experience making thought leadership film content, we begin this process by reviewing their script, making suggestions on how to tighten it, and make it more ‘spoken’.

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