Ep 17 | How to Become a Successful SEO Consultant | Luke Carthy | 4k

Considering a career as an SEO consultant or looking to grow your existing consultancy? In this MozPod episode with eCommerce growth expert Luke Carthy offers valuable insights to help you succeed. Learn how to make the leap from corporate work to consulting, win high-quality clients, and price your services to support your ideal lifestyle. Discover strategies for effective sales calls, compelling presentations, and balancing client work with your own content creation. Whether you’re just starting out or aiming to scale your business, Luke shares practical advice on building a sustainable consultancy while maintaining a work-life balance. Gain tips on personal branding and public speaking that can set you apart in the competitive SEO landscape. By the end of this episode, you’ll have actionable ideas to help shape or improve your consulting career in SEO.
#SEOConsultancy #eCommerceGrowth #FreelanceSuccess #WorkLifeBalance #MozPod

Episode website: https://moz.com/mozpod

Thank you to our guest, Luke Carthy
https://www.linkedin.com/in/lukecarthy
https://twitter.com/mrlukecarthy

This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer
Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

===TIMESTAMPS===
00:00 Introduction
01:24 Luke’s transition to consultancy
02:28 Foundational steps for starting as an SEO consultant
03:36 Strategies for attracting initial clients
04:57 The importance of niching down in SEO
07:17 Leveraging personal branding and content creation
12:08 Hot take
13:00 Coming up with content ideas that resonate
16:45 Finding time to write
18:59 Structure your consultancy for scalability and success
22:41 Pricing strategies for consultants
26:52 Public speaking tips and experiences
32:53 Advice for nailing sales calls
35:28 Work-life balance as a consultant
38:02 Tiny pocket of joy
39:06 Outro

Quotes: “The whole beauty of going into this is the fact that you create your own rule book. There is no more 9-5 unless you decide there is a 9-5” 20:30

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