7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
5 Steps to Creating Successful Ads

California enacts law to protect brain data [Video]

Categories
Starting a Business

A new California law extends consumer privacy protection to brainwave data gathered by implants or wearable devices.

Governor Gavin Newsom over the weekend signed into law a bill amending the California Consumer Privacy Act, the state’s spin on the GDPR in Europe, to classify “neural data” as protected personal information along the lines of precise geolocation, genetics and biometrics.

Neurorights Foundation medical director Sean Pauzauskie called the Califoria law “an enormous victory” for patients suffering from mental health disorders as well as for consumers simply looking to enhance their lives with new technologies.

The NGO co-sponsored the bill with a state senator.

“The essential privacy guardrails it ensures should only boost confidence in all varieties of these revolutionary neurotechnologies, the great majority which are based in California,” Pauzauskie said in a release.

California is the second state to extend data protections to brainwaves, on the heels of Colorado putting in place a law requiring privacy safeguards along the lines …

The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos