M&M Vintage in Whitehall thrives in small community while boosting local economy [Video]

WHITEHALL, Mont. – Owning a business in Montana’s rapidly growing cities like Bozeman comes with challenges, particularly the rising costs to rent or buy space. Amidst this, Monique Morris found a unique opportunity by setting up M&M Vintage in Whitehall.

Morris, who has managed vintage shops in various states, moved to Whitehall after working in Bozeman. She purchased a building for her shop, allowing her to keep prices lower compared to Bozeman rents. This move has also eliminated concerns of rising rental costs.

Monique loves the small-town vibe and the sense of community in Whitehall. She emphasized that her store fills a gap, providing a place to buy clothing in Whitehall. She also noted that the location attracts travelers and tourists passing through nearby towns like Bozeman, Butte, and Helena.

Monique has built connections with other small businesses in towns such as Sheridan, Virginia City, and Twin Bridges. “All of …