How Starbucks Continues to Innovate Craft Coffee [Video]

It’s no surprise people love their coffee, and craft coffee is one of the top growing trends among consumers.

According to the National Coffee Association’s latest National Coffee Data Trends report, consumer demand for craft coffee reached a five-year high in the U.S. last year.

What is craft coffee?

It’s coffee that’s meticulously grown, roasted, and brewed with a focus on quality, flavor, traceability, sustainability, and precision in every step of the process.

Contrary to popular opinion, craft coffee is not just a specialty of local coffee shops and small coffee businesses.

In fact, the largest coffeehouse in the world, Starbucks, continues to make significant investments to deliver quality craft coffee to its customers, from serving the highest quality arabica coffee beans, to perfecting barista craft and coffee mastery, and developing innovative brewing equipment.

They’re doing all of this while also being a global leader in supporting coffee farmers and the coffee industry to …