BuyBuy Baby is closing all of its stores again [Video]

New York (CNN) — BuyBuy Baby is once again saying goodbye to its stores less than a year after the bankrupt retailer tried to reopen some locations under a new parent.

As part of a “strategic reset,” the retailer will shift to an online-only business model, and its 10 locations will close by the end of the year. BuyBuy Baby wrote on its website that the “difficult” decision “comes after listening closely to our incredible customers, and our valued partners.”

Closing sales have begun at its remaining stores and gift cards will be accepted at locations until October 31. Baby registries will also remain available on BuyBuy Baby’s website, as well as the usage of gift cards.

The brick-and-mortar resurrection of BuyBuy Baby, which once had as many as 120 locations across the United States, lasted less than 12 months. The second iteration was scattered across several eastern US states.

In 2023, former parent company …