Chick-fil-A to launch app with original entertainment [Video]

The animated adventures of the Chick-fil-A Cows will be featured on the new app. | Photo courtesy of Chick-fil-A.

Chick-fil-A is looking to market its brand where kids are, and these days that means their screens.

Starting Nov. 18, the Atlanta-based chain is launching a new app called Chick-fil-A Play with original content and entertainment. 

The goal is to create a “digital playground” where parents and kids can share experiences together, whether at home or waiting in the drive-thru, the company said.

“Hospitality and fun have always been at the core of the Chick-fil-A family experience, whether inside our restaurants and play areas, or through our kids meals,” said Dustin Britt, the chain’s executive director of brand strategy, in a statement. “The Chick-fil-A Play app is a digital extension of that experience and another way we’re reimagining ‘play’ for our guests, in a unique way through entertainment that really encourages …