How Orolay reached success with the Drop [Video]

“We have always been looking for ways to reproduce the phenomenal success of 2018. We want to pass on our experience to other businesses looking to build their own brands, we also realize that products are the foundation for any successful marketing campaign,” says Junyi Ding, vice president of Orolay. “Without high-quality products, no matter how enticing the marketing may be, consumers will have no compelling reason to buy.”

Based on this philosophy, Orolay has taken two key steps. First, the brand crafted an independent product line based on the 092 down jacket to build on the “Amazon coat” legacy. Second, they drew upon new inspirations from consumer research insights to enrich their product collections and achieve growth across a wider range of offerings.

As the product strategy shifted, Orolay also experimented with new and fresh approaches to marketing. In 2018, event planner Katrina Hutchins held a charity event designed …