Financial assistance available to help Fresno businesses [Video]

FRESNO, Calif. (KFSN) — The Tower District is shining brighter thanks to the newest addition to Vibez Lounge.

“It illuminated our building and brought more customers into our establishment,” says General Manager Gabriela Alvarez

Alvarez says their establishment was one of the recipients of the Business Facade Grant Program, something she says made the exterior of her business look as inviting as it is.

Keeping in the spirit of supporting local businesses, once awarded the grant, they selected a local company to design and create their sign.

“The process was pretty smooth,” she said. “After we got the application process done, we went with Fresno Neon.”

In an effort to revitalize Fresno’s Chinatown and downtown areas, the City of Fresno approved a contract with the Fresno Area Hispanic Foundation to support $400,000 of improvements to local businesses in those districts.

“These mom-and-pop businesses that have been here for more than 30 years are usually …