Lucid has high hopes for new Gravity SUV as customer orders open [Video]

Electric vehicle startup Lucid Group is counting on its upcoming Gravity SUV to assist the automaker in a “significant increase” in sales volumes to narrow the company’s losses, according to CEO Peter Rawlinson.

The Gravity is Lucid’s second vehicle following the Air sedan, which the luxury EV manufacturer has been selling in relatively small numbers since late 2021.

Lucid on Tuesday said customer ordering for the first Gravity model, called the Grand Touring, will open Nov. 7 on the carmaker’s website. It’s set to retail starting at $94,900. Other models are expected to follow, including an entry-level $79,900 Gravity Touring trim late next year.

“I’m very confident we’ll enjoy significant step change in demand for our products, our complete product portfolio,” Rawlinson told CNBC. “We believe there’s about a 6-to-1 ratio … for the SUV over sedan, and that’s going to put us in a very strong position.”