Cactus with a crunch? Chicago-based Nemi Snacks spices up chip aisle with cherished Mexican staple [Video]

CHICAGO — Regina Trillo describes her growing business as a gift, privilege, and responsibility. Her Chicago-based, Mexican-inspired product line, Nemi Snacks, can be found in 400 stores in Illinois, Texas and the East coast of the United States.

“Our main happy problem is selling out and having enough inventory,” Trillo said. “As the founder of Nemi Snacks I hope to continue elevating my culture in a way that I feel proud and I make other Latinos and Latinas in the US feel proud.”

Nemi Snacks are patterned after churritos, a long, crunchy snack traditionally made of corn in Mexico. Trillo’s versions are the color green and made from nopal cactus, a mixture of seeds, chilis, and spices. Varieties include Chile Turmeric, Smoky Chipotle, Mexican Lime, as well as seasonal flavors.

“Consumers always say that Nemi Snacks are the healthy Taki,” Trillo said. “The better-for you, long, crunchy stick.”

Trillo’s journey to entrepreneurship …