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Pizzeria Delfina delivers Neapolitan-inspired pizzas to San Francisco’s Pac Heights [Video]

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Starting a Business

SAN FRANCISCO — The recipe for the perfect pizza starts with inspiration from Italy with a dash of East Coast flavor. That’s what’s been bringing customers through the doors of the Pizzeria Delfina’s Pacific Heights location for the last 16 years.

“All of our restaurants are in areas in parts of cities that have a lot of energy and a density,” said Craig Stoll, co-owner of Delfina.

Stoll and his business partner and wife, Annie Stoll, came up with the idea for the restaurant on their second date. That idea blossomed into four locations across the Bay Area: two in San Francisco, one in Burlingame and one in Palo Alto.

Annie said, “It was kind of a dream, but we talked about it and shortly after we started working on a business plan together.” A lot of research went into that business plan including trips to Naples, Italy.

“Before we opened we wanted …

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