Delivra Health Brands Launches Innovative Video Campaign to Highlight Realities of Chronic Pain

Delivra Health Brands CEO Gord Davey and Terry Drummond, Founder of Good&Ready joined Steve Darling from Proactive to announce an exciting new video campaign focused on the daily struggles of those living with chronic pain. This marks Delivra’s first video campaign in several years, and it aims to deliver a fresh, humorous approach to a serious issue often overlooked in traditional pain relief ads.

The campaign features a series of three videos in 30, 15, and 6-second formats, crafted to connect with audiences by illustrating chronic pain as an “incessant background noise”—an analogy derived from in-depth consumer research by Delivra. The insights reveal that for many, chronic pain is like an unending, irritating soundtrack that can’t be silenced. To convey this experience, LivRelief partnered with the creative team at Good&Ready, co-led by Creative Director Terry Drummond, to develop a campaign that departs from conventional pain relief ads with a lighthearted twist.

“Our goal was to create a campaign for a pain relief cream that was a relief from the usual pain relief campaigns,” said Drummond. By using humor and relatability, the campaign hopes to resonate deeply with those affected by chronic pain, offering not only visibility to their experiences but also a sense of camaraderie and hope through LivRelief’s solutions

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