‘Christmas creep’ is here as the retail season starts early. But is it about consumerism or comfort? [Video]

If you’re a parent of young kids, chances are you’ve already purchased matching family Christmas pyjamas.

Stores typically start carrying them in October if not sooner, after all, and if you want the correct sizes (or close enough) and one of your top three choices of prints, you have to move fast. And that’s just the pyjamas.

Christmas decor? Your local dollar store has probably had it on display beside the Halloween candy since the leaves started turning.

Christmas inflatables? Costco has had them on display for months, so if you’ve entered the store with a child in that time, good luck to you — your yard is already Bluey’s Family Christmas. But at least you can take in the sight while sipping your favourite Starbucks holiday drink, ready to fill the PSL-sized hole in your wallet since Nov. 7.

If it seems like the Christmas shopping season starts earlier every year, you’re …