3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

Netflix Advertises ‘Apple Cider Vinegar’ As ‘True-Ish Story’ After ‘Baby Reindeer’ [Video]

Categories
Company Formation

Netflix is coyly advertising its next crime drama, “Apple Cider Vinegar” as “true-ish.”

The unusual label comes after the streamer was embroiled in an uncomfortable lawsuit over its claim that “Baby Reindeer” was a true story.

Netflix didn’t immediately respond to a request for comment from Business Insider on the “Apple Cider Vinegar” ad.

“Baby Reindeer” depicted a stalker — and its success prompted its subject, Fiona Harvey, to file a lawsuit alleging the show defamed her.

Netflix tried to get the suit dismissed, but failed — and is due to defend its work in court at a trial next year.

Into that backdrop came the November 18 trailer for its next crime drama, “Apple Cider Vinegar.” The series stars Kaitlyn Dever as Belle Gibson, a real-life Australian influencer who confessed to fabricating multiple cancer diagnoses.

In the first footage from the show, the title cards read, “A true-ish story based on a lie.”

Netflix didn’t say why it used that …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos