Millennium Foodtech Partnership Announces Strategic Investment in Portfolio Company Phytolon from Rich Products Ventures to Help Bring Innovative Natural Replacement for Synthetic Food Dyes to Market | PR Newswire [Video]

, /PRNewswire/ — Millennium Foodtech Partnership (TASE:MIFT) Announces Phytolon (portfolio company in which the partnership holds 10.8%), an Israeli biotech / food tech startup that produces natural food colors using precision fermentation, recently secured an investment from Rich Products Ventures (RPV), the corporate venture capital fund of global, family-owned food company Rich Products (Rich’s), to help drive commercialization of its innovative, sustainable and clean-label solution for natural food colorings. As part of the investment, Rich’s will explore Phytolon’s proprietary color offerings in several of its products, in a mutually non-exclusive manner.

RPV’s strategic investment has been paired with additional support from existing Phytolon shareholders, including EIT-Food, Arkin Holdings and Yossi Ackerman. The funds will be used to further commercialize and scale Phytolon’s natural, precision fermented food colorants, which are expected to pass key regulatory approvals soon.

Phytolon’s co-founder and CTO, Tal Zeltzer, commented on the transaction: “We are excited to be empowered by Rich Products Ventures …