PixelFox transforms e-commerce with AI-driven saas solutions [Video]

Pixelfox CEO Robin Backlund joined Steve Darling from Proactive to discuss the company’s remarkable evolution from a B2C retail business to a pioneering SaaS provider for e-commerce platforms. Focused on optimizing online retail operations globally, Pixelfox is revolutionizing the way businesses interact with customers and drive sales.

At the core of Pixelfox’s offering is its flagship product, User Desk, an AI-powered virtual assistant providing seamless 24/7 chat support. The company’s suite of tools also includes AI-driven upselling features, which leverage behavioral analytics to maximize revenue. With a diverse client base of over 5,000 businesses, including startups and large corporations, Pixelfox caters to varied operational scales with its flexible pricing model.

The U.S. market represents a critical area of growth, given that two-thirds of Shopify stores are U.S.-based. Backlund highlighted Pixelfox’s strategic push to expand in this market by onboarding local talent and tailoring solutions for its customers.

2024 marked a milestone for the company, achieving profitability with a staggering 257% growth in EBITDA. Looking ahead to 2025, Pixelfox plans to broaden its product portfolio, enabling it to reach even more businesses while maintaining its profitability.

Backlund emphasized, “Our goal is to empower e-commerce businesses with cutting-edge tools, making their operations smoother, more efficient, and ultimately more successful.”
With its commitment to innovation and customer success, Pixelfox is set to be a major player in the global e-commerce landscape.

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