Discount Tire Unveils Treadwell Research Park [Video]

National Retailer Making Major Investments in Data and Consumer Safety Initiatives

SCOTTSDALE, Ariz., Nov. 21, 2024 /PRNewswire/ — Discount Tire pulled back the curtain on a multiyear effort to develop and upgrade Treadwell Research Park, the company’s world-class tire testing and research and development center located in Pearsall, Texas, an hour south of San Antonio. Independent testing data collected at Treadwell Research Park helps power Treadwell, an objective tire guide that Discount Tire makes available to consumers online and company employees use in the national retailer’s more than 1,200 stores.

Treadwell Research Park is home to 15 world class testing surfaces that help evaluate the tires’ performance across multiple driving conditions.

900 acre Treadwell Research Park helps power Discount Tire’s Treadwell tool

Drivers experience wet tire testing at Treadwell Research Park

“We want to be a consumer advocate and deliver the most inviting, easy, and safe experience for customers,” said Tom Williams…