Retailers want consumers to come in and buy: Black Friday Shoppers hit stores NBC 7 San Diego [Video]

It’s one of the most important and biggest days for retailers. Black Friday has arrived and this year, stores are hoping to get people in stores rather than buying online.

The National Retail Federation says more than 180 million people will do both between Black Friday and cyber-Monday. While most people will do most of their Black Friday shopping online, the retail federation predicts about 65% of shoppers still plan to shop in stores this year and stores are hoping to take advantage by offering better deals at their stores rather than online.

“One of the things about being in the mall versus online is that on Black Friday retailers are going to have special deals in store that are not available online. They want consumers to come in and really buy,” says San Diego State Marketing Professor Miro Copic.

One of those exclusive deals features arguably this year’s biggest …