10 Email Marketing Skills to Become an Expert [Video]

What makes an email marketer successful? You need a diverse skill set to shine bright in this digital marketing field. From writing creative copy to ensuring deliverability and compliance, there are lots of boxes to check daily.

Learn the top email marketing skills you should master to deliver impactful campaigns and meet your KPIs. This article can help:

• People looking for an email marketing role or transitioning to a new position.
• Marketing specialists who want to uplevel their skills.
• Hiring managers seeking the best candidate for their digital marketing roles.

You’ll also find email marketing courses and books to expand your knowledge in your own time.

Here’s a brief job description of what this role usually entails. The responsibilities may vary based on a business’ needs:

• Conceptualize, plan, and execute end-to-end email marketing campaigns
• Use various marketing tools, including an email marketing service, CRM, and Google Analytics
• Collaborate with other departments to set strategic email marketing goals
• Create compelling email content appealing to your target audience
• Build automated flows and segment your audience to deliver …