Jay-Z’s Weed Brand ‘Monogram’ Is Up In Smoke & Falling Apart [Video]

Jay-Z is known for his business acumen, which has helped him become a billionaire, but one of his most recent investments didn’t seem to work out.

The rapper was among the first celebrities to get into the legal marijuana business when he created his Monogram brand under The Parent Company (TPCO). Still, now it’s possibly up in smoke.

According to SFGate, Monogram is in financial trouble, having spent most of the $575 million it raised when it initially launched.

However, cannabis investor Seth Yakatan spoke to SFGate about the brand and wasn’t surprised about its downfall, given how much money was invested in it. The product now gets overwhelmingly positive reviews while being touted as such an elite brand.

“Like many other things we’ve seen in cannabis surrounding rappers, the hype hasn’t met the reality,” Yakatan said, adding, “Monogram was supposed to be an ultra-premium product, and I don’t know anyone who tried …